Download BITM first Semester Model Question Paper 2026/2082
The Faculty of Management (FOM) has published the official syllabus and model question papers for the 1st Semester of the BITM (Bachelor of Information Technology Management) program, specifically for the 2026 academic session under Tribhuvan University.
Emerging Concepts in Marketing Unit VII
Modern
marketing has evolved due to technology, changing consumer behavior, and global
awareness. The following concepts are shaping today’s marketing strategies:
v
Omnichannel Marketing
To
understand omnichannel marketing, we must first understand multichannel
marketing.
Multichannel
marketing is a strategy where a business uses multiple independent channels
(such as websites, social media, email, physical stores, etc.) to reach and
interact with customers.
Example 1: A
clothing brand sells products through:
Physical
retail stores
Website
Instagram
ads
Each
platform works independently without sharing customer data.
Example 2: A company
promotes products via:
Email
marketing campaigns
Facebook
ads
SMS
promotions
Customers
may receive different messages on each channel.
Unlike omnichannel marketing, these channels operate separately, not fully integrated.
To understand IMC (Integrated Marketing Communication), we must have knowledge about communication. Communication is the process of shar...
